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Advertising

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Posted on: February 23, 2022 Apply Now
On-campus Expires August 29, 2022

POSITION SUMMARY: Proactively manage and optimize the company social media channels and websites. Monitor evolving platform capabilities as well as consumer trends to bring insights and recommendations for company. Consistently enhance our presence across all platforms in order to deliver compelling stories that create loyal consumer and trade engagement.

KEY* RESPONSIBILITIES*:

Responsible for driving social media planning and promotion

Ensure brands are well-represented digitally and on all social media platforms through best of class community management / customer service

Prepare timely appropriate responses to Yelp, TripAdvisor, Google, Twitter, Facebook and Instagram comments and posts

Create social media advertising campaigns with designated audience targeting

Coordinate cross functional employee group of “social ambassadors” to capture content from day-to-day operations that could be relevant for posting

Generate, organize, and manage all written, image-based, and other content, with attention to tone, brand guidelines, and other general outreach initiatives on social media platforms such as (but not limited to) Twitter, Instagram, blog, YouTube, Google+ and Facebook

With guidance from Marketing leadership, manage Influencer programs for each brand

Track and record engagement data stats for all email marketing campaigns

Contribute to a team that develops and implements new marketing strategies that are deadline oriented

Benefits:

401(k)

Dental insurance

Flexible schedule

Health insurance

Paid time off

Education:

High school or equivalent (Preferred)

Apply Now

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Science Library - G50
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(518) 437-4900
career@albany.edu
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