The Social Media Content Creator will assist with social media and marketing projects for the Office of Communications and Marketing. The primary focus will be on video content for the institutional @UAlbany social media accounts.
Tasks and responsibilities include:
– Brainstorm, record and edit multiple videos monthly for social media.
– Attend on-campus events (including some weekends and evenings), collect photos and videos as a representative of the Office of Communications and Marketing.
– Monitor comments on social media channels and elevate potential issues to the manager of social media and digital engagement.
– Collaborate with other student content creators at UAlbany to create dynamic and engaging content.
– Stay abreast of trending content ideas, videos and sounds.
– Perform office functions and other assignments related to the Office of Communications and Marketing.
– Support brand-building initiatives and promotions as requested.
Job Requirements
– Must know and use various social media platforms with a specific emphasis on TikTok, Instagram and YouTube.
– Proficient with editing video and content creation in accordance with TikTok, Instagram and YouTube functionality, capability and best practices.
– Must be able to meet deadlines and follow through with direction as requested.
– Attention to detail when posting on social media channels.
– Ability to develop and maintain professional relationships with internal and external stakeholders, and ability to work effectively with the UAlbany team is critical.
– Must be available Tuesdays from 10:30am-11:30am.
Preferred Skills:
– Ability to be an influential communicator on various social media channels.
– An existing social media following on TikTok and Instagram and YouTube.
– Strong involvement with UAlbany and student organizations.
Other:
– Must have their own mobile device for content gathering purposes (video recording, photography).
– Must have the ability to work flexible hours including weekends and evenings.
– Must have reliable form of transportation if living off-campus.
– Must have a minimum GPA of 2.5.
– Must have earned a minimum of 25 credits at UAlbany.
– Must have no active conduct sanctions.
– Applicants must also be able to share a list of their current social media accounts.
